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Fixing Google Merchant Center Misrepresentation Issue & Growing Shopify

After 8 months of stress from a Google Merchant Center suspension, we got it reinstated—resulting in a surge of sales from Google Shopping listings and ad campaigns!
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Client Name

The Watch Business

Industry

Luxury pre-owned watch business

Location

Sydney, Australia

Goal

The Watch Business had been stuck for 8 months, blocked by a Google Merchant Center misrepresentation violation. Our mission? Get that issue removed, fast. With our expertise, we eliminated the stress and frustration of being unable to list on Google Shopping and run ad campaigns. Now, they’re back in action—driving sales from Google Shopping and search ads, frustration-free.

Launched

Shopify store launched in December 2023.

The Challenge

The Watch Business had been blocked for 8 months due to a Google Merchant Center misrepresentation violation. With their products unable to list on Google Shopping and ad campaigns halted, the business was facing lost revenue and mounting frustration. They needed a fast, effective solution to lift the suspension and get back on track.

Client Case Study Results

  1. Google Merchant Center account reinstated, enabling product listings on Google Shopping. 
  2. Immediate uplift in online searchability and brand awareness. 
  3. Launched Google ad campaigns, resulting in skyrocketing enquiries and sales, with Rolex stock quickly depleting. 
  4. Optimised the Shopify store with SEO, with continuous improvements for better performance. 
  5. Enhanced trust and credibility by installing a Google reviews app, boosting customer confidence. 
  6. Launched an ongoing email subscriber campaign using Klaviyo, integrated into Shopify, nurturing prospects. 
  7. Provide dedicated care and service, supporting The Watch Business in its growth journey.

Results

  • Sales skyrocketing — Best sales numbers since the business launched. 
  • Boosted client enquiries and conversions — Growth through both online store purchases and private appointment sales.
  • Evergreen client acquisition strategy — Engaging and converting clients consistently through email marketing.
  • Omnichannel sales success — Tangible results from an integrated, multi-channel sales approach. 
  • Shopify continuous optimisation — Set up for international and local markets, segmented shipping profiles, and consistent user experience improvements.

Our Considered Solutions

It's been a crazy week. My best week since starting the business. Google has been popping off. Whatever we're doing, it's working. Now, I need to source more stock!
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Dimitri N

CEO of The Watch Business

Ready to launch your own e-commerce store? Give Shopify a try!

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Why Partner with eBoss Commerce?

Partnering with eBoss Commerce means working with real people who genuinely care about your business. We're not just IT tech heads - we're problem solvers who are committed to making online business transformation seamless, sustainable, and profitable. What makes us unique is our transparency and dedication to your success.

Jenny, the founder of eBoss Commerce, combines a strong commercial savvy with a deep understanding of the digital landscape. With experience in steering large organisations towards actionable, results-driven plans, Jenny and the team bring the same expertise to help your business bloom online.