On-Page & Off-Page SEO Optimisation for WordPress site & SERP Improvement
From being buried by competitors to skyrocketing search visibility from 0% to 30%, we’ve secured Top 10 keyword rankings for The Gold Company—consistently for the first time ever.
Client Name
The Gold Company
Industry
Gold & Precious Metals Exchange Business
Location
Sydney, Australia
Goal
The Gold Company aimed to transform their outdated, under-maintained WordPress site into a top performer. Their goal: elevate search visibility from 0% to 30% and achieve consistent Top 10 keyword rankings. We've turned their aspirations into reality, securing their place in the search engine spotlight.
CMS
WordPress
The Challenge
The Gold Company faced major hurdles with their WordPress site, plagued by frequent server outages and downtime from their hosting provider. As they worked to boost their online presence and compete for top keyword rankings, these technical issues kept them from achieving the visibility they needed. Their goal was clear: outshine competitors and secure a robust, reliable online presence despite these ongoing setbacks.
Client Case Study Results
- Conducted a comprehensive website audit that pinpointed and resolved multiple site issues, boosting overall performance.
- Performed a SERP analysis to identify the top 5 keywords The Gold Company needed to target. Through continuous on-page and off-page SEO optimisation, search visibility surged from 0% to 18%-30%.
- Educated and guided the team on best practices for publishing SEO-optimised blogs, achieving a green status in SEO health.
- Installed Google reCAPTCHA to effectively minimise spam and enhance user experience.
- Discovered and addressed hosting outages causing website downtime. We’re now executing a migration to a more reliable WordPress hosting provider to ensure consistent performance.
- Progress is ongoing. We’ve just scratched the surface, with backend improvements made and upcoming enhancements to front-end UX design to follow
Results
- Accelerated search rankings for targeted keywords have led to increased enquiries and the acquisition of new client accounts.
- SEO optimisation has secured Top 10 rankings for key terms and, in some cases, surpassed competitors.
- Enhanced anti-spam measures have reduced spam significantly, boosting site security.
- Ongoing momentum to refine and elevate the site's overall health, performance, and competitive edge.
Our Considered Solutions
WordPress
Struggling with a sluggish WordPress site?
We’ll optimise your performance by removing unused plugins and ensuring everything runs smoothly. If you need expert WordPress management, we’ve got you covered.
Plugins
Is your WordPress site bogged down by unnecessary plugins?
We’ll clean up unused plugins to boost performance and install the right ones to enhance functionality and user experience. Let us optimize your site for peak performance!
Our online searchability was low to 0% until Jenny and her team took over. Jenny conducted a website audit and is diligently optimising each web page for SEO. We are so happy to see results. From 0% to 30%, our online visibility is gaining traction, and we are finally ranking in top 10 of search results.
Michael C
Co-Founder of The Gold Company
Run a Free SEO Audit of your web page
Running an SEO audit on a webpage is essential for uncovering hidden issues that may be blocking your site's performance. It helps identify opportunities to boost rankings, drive organic traffic, and enhance user experience. By fixing technical errors, optimising content, and improving on-page elements, an SEO audit sets the foundation for long-term online visibility and growth.
Curious about how your website's performing?
Run a free SEO audit today and uncover hidden issues, boost your rankings, and drive more organic traffic. Get actionable insights in minutes—let’s optimize your site for success!
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Why Partner with eBoss Commerce?
Partnering with eBoss Commerce means working with real people who genuinely care about your business. We're not just IT tech heads - we're problem solvers who are committed to making online business transformation seamless, sustainable, and profitable. What makes us unique is our transparency and dedication to your success.
Jenny, the founder of eBoss Commerce, combines a strong commercial savvy with a deep understanding of the digital landscape. With experience in steering large organisations towards actionable, results-driven plans, Jenny and the team bring the same expertise to help your business bloom online.
eBoss Commerce
Email: info@ebosscommerce.com.au
Phone: 0492 069 368
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