Launching a Start-Up Shopify e-Commerce Store
From tinkering in a garage to building a profitable e-commerce business selling custom Seiko mods, skyrocketing from $500 to $25,000 a month in sales.
Client Name
Kool Mods
Industry
Custom Seiko Mod Watches
Location
Sydney, Australia
Goal
To turn a small idea of tinkering in a garage building custom Seiko mods to launching an e-commerce store with the hope to sell handmade custom watches to customers everywhere.
Launched
Shopify store launched in September 2023.
The Challenge
Kool Mods began with a simple idea: building custom Seiko mods for fellow enthusiasts. Starting with just one watch sale a week on Facebook Groups, the demand quickly surged. As orders poured in, it became clear that to scale beyond Australia and tap into the global market, Kool Mods needed a robust e-commerce platform. We turned to Shopify, enabling rapid growth and international exposure, transforming a passion project into a thriving business.
Client Case Study Results
- Launched a cost-effective, easy-to-run Shopify e-commerce store in just two weeks.
- Within 20 minutes of launch, heard the glorious 'ching-ching' from our first order on Shopify.
- Optimised the store's SEO from top to bottom.
- Got the store listed on Google Shopping.
- Installed essential Shopify and third-party apps to attract, engage, nurture, and convert customers.
- Launched targeted Meta Ads on Facebook and Instagram.
- Kicked off a Google Shopping Ad campaign to drive even more traffic and sales.
- Combined organic SEO and SEM efforts have driven sales to accelerate, with ambitions set to double.
Results
- From one custom mod watch to over 20 product lines.
- Expansion into US, Europe and Asia
- Focus on customer service, quality control and next-day shipping to meet customer demand.
Our Considered Solutions
Shopify
We love Shopify for it's easy, quick and scalable platform to turn online ecommerce goals into tangible reaults. For Kool Mods, Shopify was the ideal platform to launch, grow and scale their custom mod watch business without the need for a complex set up.
Email Marketing
We love Shopify's native Email app—it's simple, easy to use, and gets the job done. By offering a discount code to collect subscribers and scheduling campaigns around Best Sellers, New Products, and New Collections, we’ve turned email into a powerful sales conversion channel.
Free Google Listing
We integrated the Google product data feed, and alongside SEO-driven organic traffic, we're now reaping the benefits of having our products listed on Google's free shopping list. This boost in online visibility and search rankings drives buyer intent traffic, leading to increased conversions.
For a new Shopify store, it was vital to drive organic traffic to our store rather than relying on ads to generate sales. We were super delighted with eBoss optimising our store's SEO and converting organic visitors into customers. We are impressed with outstanding customer service! eBoss went above and beyond to ensure our needs were met. They were always responsive, proactive, and genuinely cared about our sucess.
R. Lee
Founder of Kool Mods
Ready to launch your own e-commerce store? Give Shopify a try!
Featured Client Case Studies
The Watch Business
Fixing Google Merchant Center Misrepresentation Issue & Growing Shopify
Kool Mods
Launching and growing a start-up Shopify e-commerce store
The Gold Company
SERP Improvement and SEO Optimisation for a WordPress site
Why Partner with eBoss Commerce?
Partnering with eBoss Commerce means working with real people who genuinely care about your business. We're not just IT tech heads - we're problem solvers who are committed to making online business transformation seamless, sustainable, and profitable. What makes us unique is our transparency and dedication to your success.
Jenny, the founder of eBoss Commerce, combines a strong commercial savvy with a deep understanding of the digital landscape. With experience in steering large organisations towards actionable, results-driven plans, Jenny and the team bring the same expertise to help your business bloom online.
eBoss Commerce
Email: info@ebosscommerce.com.au
Phone: 0492 069 368
Master eCommerce Online Business Complexities
About us
Services
Portfolio
Links
