How to Register a Domain Name: Why Your Business Needs One and Where to Get It

If you’re launching a new business—especially an ecommerce store—one of the first things you need is a domain name.

But what exactly is a domain name? Why does it matter so much? And how do you choose the right provider to register it with?

Here’s everything you need to know about securing your digital storefront, plus why I always recommend WebCentral for Australian businesses.

What Is a Domain Name?

A domain name is your business’s address on the internet. It’s what people type into their browser to find you.

For example:

If your business is called eBoss Commerce, your domain might be ebosscommerce.com.au.

Think of your domain name as the online version of your physical shopfront sign. It’s your piece of real estate in the digital world—and it’s essential if you want to be taken seriously online.

Why Registering a Domain Name Is Non-Negotiable

If you’re building an ecommerce business or any online presence, your domain isn’t optional. It gives your business:

1. Visibility

People can’t visit your site if they don’t know where to go. A domain name makes it easy for them to find you.

2. Credibility

Having a clean, branded domain (like yourstore.com.au) tells potential customers you’re legit. It builds trust from the first click.

3. Ownership of Your Brand

Once you register a domain, it’s yours. No one else can take it—and that protects your brand identity from competitors or copycats.

Why the Domain Provider You Choose Matters

Registering a domain is one thing—managing it over time is another. You need a provider that offers:

• Reliable uptime
  
• Easy tools to manage your domain
  
• Fast and friendly support
  
  

This is where WebCentral shines.

Why I Recommend WebCentral

Over the years, I’ve helped dozens of clients launch ecommerce stores and business websites—and I’ve used WebCentral for almost all of them (including my own ventures).

Here’s why I keep going back:

Helpful Support (Every Time)

Whenever I’ve needed help—whether it’s adding a CNAME record or connecting a domain to Shopify—I’ve jumped on WebCentral’s live chat and been sorted out quickly and kindly. 10 out of 10 times, they’ve helped me get it done.

Easy Setup for First-Time Founders

If you’re just starting out, WebCentral keeps things simple. You search for your business name, add it to cart, and they walk you through what’s next.

No jargon, no stress.

Dependable Service

I’ve never had a domain go down with WebCentral. That reliability is critical when your whole business depends on being online.

How to Register Your Domain Name with WebCentral

Step 1: Search for your business name

Go to WebCentral AU and enter the name you want. WebCentral will show you what’s available in .com, .com.au, and other extensions.

Step 2: Choose your preferred domain extension

If you’re based in Australia, securing both .com.au and .com is a smart move to protect your brand globally and locally.

Step 3: Add to cart and check out

Register your domain for one or more years. You’ll create an account with WebCentral during this step.

Step 4: Connect your domain to your website

Whether you’re building on Shopify, WordPress, or another platform, WebCentral makes connecting your domain easy. And if you need help? Their support team is there for you.

Final Thoughts: Don’t Skip This Step

A professional domain name is one of the most important first moves you can make in launching your brand online.

And choosing the right registrar—like WebCentral—can save you a lot of headaches down the track.

So if you’re starting a new venture, here’s my advice:
👉 Secure your domain name now—before someone else does.

Ready to Lock in Your Domain?

Visit WebCentral to check availability and register your business name today.

Need help with your ecommerce setup, branding, or launch strategy?

Follow @ebossCommerce on LinkedIn—we help founders launch and grow successful online businesses every day.