How I helped my son start and grow an e-commerce business from $0 to $250,000 in 12 months!
How to Start an Online Business in 10 Steps
How I Helped My Son Start and Grow an E-Commerce Business from $0 to $250,000 in 12 Months
Twelve months ago, my 16 year old son had nothing but an idea and a dream. No capital. No experience. Just the drive to succeed. Today, his e-commerce business has surpassed $250,000 in revenue - all in just one year!
How did we do it?
Follow Me. Let me take you behind the scenes.
Step 1: Business Idea
Have you ever asked yourself, 'What truly excites me?' That thing you could talk about for hours, the one that lights a fire in you? That's where your business idea starts.
How to find your business idea?
How to Find your Business Idea?
What sparks your passion?
Have you ever asked yourself, "What truly excites me?" That thing you could talk about for hours, the one that lights a fire in you? That’s where your business idea starts.
Maybe you’re passionate about fashion, fitness, or technology. Maybe you love solving problems, creating, or making life easier for others. Whatever it is, your passion holds the key to a profitable business.
But passion alone isn’t enough. To turn it into a business, ask yourself:
✔️ Who needs this? (Is there demand for it?)
✔️ Can I solve a problem? (Great businesses fix real pain points.)
✔️ How can I stand out? (What makes my idea unique?)
Once you find that sweet spot—where passion meets profit—everything starts to click. Your motivation grows, creativity flows, and success becomes so much easier.
So, what sparks YOU? What idea keeps you up at night, excited to bring it to life?
How My Son Turned His Passion for Watches into a Thriving e-Commerce Business
Entrepreneurial Streak
Riley has always had an entrepreneurial streak. Even at 13, he was constantly looking for business ideas, trying to spot
opportunities where others didn’t. But the idea that would change everything came from an unexpected place—his dad’s love of watches.
For years, Riley had been dragged from one watch shop to another, listening to his dad talk endlessly about movements, craftsmanship, and iconic brands like Rolex. At the time, it felt like just another weekend routine. But as he got older, something clicked. He developed a deep appreciation for the precision and mechanics behind luxury watches.
There was just one problem—luxury watches come with luxury price tags.
At 16, dropping thousands on a Rolex wasn’t an option. But instead of letting that be the end of the story, Riley saw an opportunity. What if there was a way for watch enthusiasts like him to own high-quality, beautifully made timepieces—without the hefty price tag?
The Birth of Seiko Modded Watches
That’s when he discovered Seiko modding.
Riley was hooked. He dove headfirst into the world of modding, sourcing the best Seiko movements, experimenting with custom designs, and learning everything he could about the process. But he didn’t stop there.
Turning a Passion Into a Business
Instead of just building watches for himself, Riley saw a much bigger opportunity. He knew there were thousands of people just like him—watch lovers who admired Rolex and Omega but couldn’t justify the price. So, he built a business around giving them the best of both worlds: luxury aesthetics with Seiko reliability and affordability.
From Idea to Six Figures in 12 Months
What started as a passion project quickly turned into something much bigger. Within a year, Riley’s store had generated over $250,000 in sales.
It wasn’t luck. It was a mix of passion, smart strategy, and relentless execution. He found a gap in the market, created a solution, and built a thriving business from the ground up.
And to think—it all started with a kid tagging along to watch stores.
Have a Passion? Turn It Into a Business.
The best business ideas come from things you already love. If you’re passionate about something, chances are there’s an opportunity waiting to be explored. The question is—are you ready to take the first step?
Resources
10 Ways to Come Up with a Successful Business Idea
So, you want to start a business, but you're stuck on the big question: What should I sell?
Don’t worry—you’re not alone. The best business ideas don’t always come in a flash of genius. They come from asking the right questions, spotting opportunities, and taking action.
Here are 10 ways to spark that million-dollar idea (or at least one that gets you started!).
Other Resources:
40 Best Home Business Ideas & How to Get Started
So, you’re thinking about starting a home business? Smart move. Working from home means freedom, flexibility, and the chance to build something of your own—without the crazy overhead costs of a physical store or office. But the big question is…
What’s the right business for you?
Don’t worry, I’ve got you covered. Below are 40 home business ideas, from simple side hustles to full-fledged businesses that can replace (or even surpass) your 9-to-5 income. Plus, I’ll share how to get started so you can stop overthinking and start taking action.
Other Resources:
20 Passive Income Ideas to Make Money in 2025
Let’s be honest — who doesn’t want to make money while they sleep? The good news is, in 2025, passive income isn’t just a dream. It’s completely doable if you start with the right idea and stay consistent.
Maybe you’re tired of trading time for money. Maybe you want extra security, freedom, or simply more breathing room in your finances. Whatever your reason, I’m here to show you that passive income is within your reach — and you don’t need a million dollars to get started.
Let’s dive into 20 simple, smart passive income ideas you can start working on right now.
Other Resources:
20 Side Hustle Ideas to Earn Extra Money
Let’s be real — who couldn’t use a little extra cash these days? Whether you’re saving for something big, trying to pay off debt, or just want more freedom, having a side hustle can make a huge difference.
And the best part? You can start one without quitting your day job.
I know starting something new can feel overwhelming, but trust me — you’ve got skills, talents, and ideas that people will pay for. You just need to tap into them. So, if you’re ready to start earning extra money on the side, here are 20 ideas to inspire you.
Other Resources:
30 Best Online Business Ideas for 2025
Let’s talk. You’re here because you want more freedom, more income, and the chance to build something that’s truly yours, right? The good news is — starting an online business in 2025 has never been more doable. You don’t need a fancy office, big investors, or even tons of experience. What you do need is the right idea and the drive to get started.
I know the thought of starting can feel overwhelming, but imagine waking up and knowing you built something from scratch — and it’s making money while you sleep. Sounds good? Let’s dive into 30 of the best online business ideas you can start right now.
Other Resources:
Contact Us
Email: info@ebosscomerce.com.au
Instagram: @eboss_commerce
Facebook: /eboss-commerce
LinkedIn: /eboss-commerce
Business Detail
ABN: 67 679 448 803
Location: Balmain, New South Wales, 2041
Step 2: Know Your Audience
So, you’ve got a business idea — now what? Before diving in, you need to know if there's a market for it. Market research is essential. It shows if people want what you're selling and helps you stand out from the competition.
Know Your Audience, Find Your Opportunity
Do Your Market Research
So, you’ve got a business idea — now what? Before you dive in, you need to make sure there’s actually a market for it. This step is where so many new business owners
either win or stumble. Market research isn’t just “something nice to do” — it’s essential. It tells you if people want what you’re selling and helps you position yourself so they choose you over anyone else.
What does this really mean?
It means understanding your target audience inside and out. You need to know:
- Who they are: Their age, lifestyle, income level, values, and interests.
- What they need: What problem are they facing? What desire do they have that’s not being met?
- Where they hang out: Are they scrolling Instagram? Watching YouTube? Searching on Google?
- What they’re willing to spend: Are they after budget-friendly solutions or premium quality?
Let me give you an example:
When my son Riley had the idea to sell Seiko-modded watches, we didn’t just launch blindly. We researched watch forums, Facebook groups, and Reddit communities. We learned that watch enthusiasts admired Rolex designs but couldn’t justify the price — yet they loved the craftsmanship of Seiko. That gap became our sweet spot.
Another example:
If you’re thinking about selling handmade pet accessories, find out where pet lovers shop, what styles they’re drawn to, and how much they spend. Maybe dog owners in their 30s are looking for stylish, durable collars that stand out on Instagram. That’s a goldmine!
Bottom line: Don’t assume. Research. The better you understand your audience, the easier it is to serve them — and the faster your business will grow.
How My Son Turned Market Research into a $250K Busines
The Story Behind Riley’s Seiko-Modded Watches
When my son Riley first had the idea to sell Seiko-modded watches, we didn’t just jump in and start building a website. We took a step back and asked ourselves the most important question: Is there really a market for this?
It’s one thing to have an idea — it’s another to make sure people actually want what you’re offering. So, we rolled up our sleeves and got to work.
We started by digging deep into online communities — places where watch enthusiasts gathered. We spent hours reading through conversations on watch forums, scrolling through Facebook groups, and exploring Reddit threads. These communities were filled with passionate people who knew what they wanted, and they weren’t shy about sharing their frustrations or dreams.
Here’s what we discovered
Read more:
Resources:
Market Research - Know Your Audience & Find Your Perfect Opportunity
You have an idea — that’s exciting! But here’s where things get real: you need to know who you’re selling to, what they need, and why they should buy from you. The clearer this is, the faster your business will grow.
This is where market research comes in. You’re not just guessing — you’re investigating, listening, and learning.
The goal? To understand your ideal customer so well that your product or service feels made just for them.
Let’s break down what you need to know:
Read more:
Resources:
Contact Us
Email: info@ebosscomerce.com.au
Instagram: @eboss_commerce
Facebook: /eboss-commerce
LinkedIn: /eboss-commerce
Business Detail
ABN: 67 679 448 803
Location: Balmain, New South Wales, 2041
Resources
Follow Us @eboss_commerce
eBoss Commerce
Email: info@ebosscommerce.com.au
Turning Ideas into Thriving Online Businesses
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