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How to Start an Ecommerce Business in 2024
Starting an ecommerce business is an exciting venture, offering the freedom to run your own business. The ecommerce industry is booming, and with platforms life Shopify and WooCommerce, setting up an online store has never been easier.
Let's walk through the essential steps to launch an ecommerce business, comparing Shopify and WooCommerce, and we'll provide a checklist to ensure you're ready for success.

Step 1
Identify Your Niche and Market Research

Step 2
Register Your Business and Apply for an ABN
To operate legally in Australia, you must register your business with the Australian Business Register (ABR) and apply for an Australian Business Number (ABN). The ABN is a unique 11-digit number that identifies your business to the government and is essential for tax and invoicing purposes.
- Apply for an ABN online for free
- Register your business name with the Australian Securities and Investments Commission (ASIC)

Step 3
Secure Your Business Name and Domain

Step 4
Set Up a Professional Business Email
Having a professional business email (e.g. info@yourcompany.com.au) builds trust and adds credibility to your ecommerce business. It shows customers that you are a legitimate business, not just using a generic email provider like Gmail or Yahoo.

Step 5
Create a Brand Style Guide
A brand style guide is a comprehensive document that defines the visual and communication standards for a brand. It includes guidelines on logo usage, colour palette, typography, imagery, tone of voice, and other design elements that create a consistent and recognisable brand identity By establishing clear rules, a style guide ensures all brand content - from websites to social media to print materials - maintains a cohesive look and feel, enhancing brand recognition and trust across all platforms.
6 steps to choosing the perfect font style for your new eCommerce business.

Step 6
Choose your eCommerce Platform: Shopify vs WooCommerce

Step 7
Product Feed for Google Shopping
A product feed for Google Shopping is a file that contains all the details about your products, including titles, descriptions, prices, images, and other key attributes. This feed is submitted to Google Merchant Center, a tool that allows you to appear on Google Shopping.

Step 8
Set Up & Launch Your Online Store
Once you've chosen between Shopify or WooCommerce, it's time to set up your online store.
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About Jenny, CEO & Founder
Welcome to eBoss Commerce!
I'm Jenny, the CEO and Founder, and I'm thrilled to have you here. Starting and growing an online business can be a complex journey, but it's one I'm deeply passionate about guiding you through. At eBoss Commerce, we're all about helping businesses like yours navigate the digital landscape with ease.
Whether you're just launching your eCommerce store or looking to scale your operations, my team and I are dedicated to providing you with the support and expertise you need to succeed. Thank you for trusting us to be a part of your business journey. Let's create something amazing together!
Warmest regards, Jenny
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Why Partner with eBoss Commerce?
Partnering with eBoss Commerce means working with real people who genuinely care about your business. We're not just IT tech heads - we're problem solvers who are committed to making online business transformation seamless, sustainable, and profitable. What makes us unique is our transparency and dedication to your success.
Jenny, the founder of eBoss Commerce, combines a strong commercial savvy with a deep understanding of the digital landscape. With experience in steering large organisations towards actionable, results-driven plans, Jenny and the team bring the same expertise to help your business bloom online.
eBoss Commerce
Email: info@ebosscommerce.com.au
Phone: 0492 069 368
Master eCommerce Online Business Complexities