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Launch eCommerce Business

We help startups launch eCommerce businesses with ease and confidence.

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How to Start an Ecommerce Business in 2024

Starting an ecommerce business is an exciting venture, offering the freedom to run your own business. The ecommerce industry is booming, and with platforms life Shopify and WooCommerce, setting up an online store has never been easier.

Let's walk through the essential steps to launch an ecommerce business, comparing Shopify and WooCommerce, and we'll provide a checklist to ensure you're ready for success.
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Step 1

Identify Your Niche and Market Research


Define your niche. A successful online business solves specific problems for a defined audience. Whether it's selling unique handmade crafts, beauty or fashion items, understanding your target market is crucial.
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Step 2

Register Your Business and Apply for an ABN


To operate legally in Australia, you must register your business with the Australian Business Register (ABR) and apply for an Australian Business Number (ABN). The ABN is a unique 11-digit number that identifies your business to the government and is essential for tax and invoicing purposes. 


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Step 3

Secure Your Business Name and Domain


Your business name is crucial to your brand identity. Ensure it's unique and memorable. Once you've selected your name, register a domain that reflects your brand. A .com.au domain is essential if you're targeting Australian customers, as it builds trust and credibility.

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Step 4

Set Up a Professional Business Email


Having a professional business email (e.g. info@yourcompany.com.au) builds trust and adds credibility to your ecommerce business. It shows customers that you are a legitimate business, not just using a generic email provider like Gmail or Yahoo.

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Step 5

Create a Brand Style Guide


A brand style guide is a comprehensive document that defines the visual and communication standards for a brand. It includes guidelines on logo usage, colour palette, typography, imagery, tone of voice, and other design elements that create a consistent and recognisable brand identity By establishing clear rules, a style guide ensures all brand content - from websites to social media to print materials - maintains a cohesive look and feel, enhancing brand recognition and trust across all platforms.

How to easily create a business logo for your new ecommerce business?

6 steps to choosing the perfect font style for your new eCommerce business.
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Step 6

Choose your eCommerce Platform: Shopify vs WooCommerce


One of the most important decisions you'll make is choosing the right ecommerce platform. Two of the most popular options are Shopify and WooCommerce.
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Step 7

Product Feed for Google Shopping


A product feed for Google Shopping is a file that contains all the details about your products, including titles, descriptions, prices, images, and other key attributes. This feed is submitted to Google Merchant Center, a tool that allows you to appear on Google Shopping.

How to set up a product feed for Google Shopping on Shopify and WooCommerce.
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Step 8

Set Up & Launch Your Online Store


Once you've chosen between Shopify or WooCommerce, it's time to set up your online store.


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About Jenny, CEO & Founder

Welcome to eBoss Commerce!

I'm Jenny, the CEO and Founder, and I'm thrilled to have you here. Starting and growing an online business can be a complex journey, but it's one I'm deeply passionate about guiding you through. At eBoss Commerce, we're all about helping businesses like yours navigate the digital landscape with ease.
Whether you're just launching your eCommerce store or looking to scale your operations, my team and I are dedicated to providing you with the support and expertise you need to succeed. Thank you for trusting us to be a part of your business journey. Let's create something amazing together!

Warmest regards, Jenny

100% Satisfied Clients

Trusted by eCommerce & Online Business Owners

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Kool Mods

Shopify eCommerce SEO Boosted Organic Sales

For a new Shopify store, it was vital to drive organic traffic to our store rather than relying on ads to generate sales. We were super delighted with eBoss optimising our store's SEO and converting organic visitors into customers. We are impressed with outstanding customer service! eBoss went above and beyond to ensure our needs were met. They were always responsive, proactive, and genuinely cared about our success. Highly recommend!
  • Verified Client
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The Watch Business

Google Merchant Center Misrepresentation Issue Resolved

We had a Google Merchant Center Misrepresentation Issue for over 8 months which meant we weren't able to list on Google shopping nor run shopping ads. I came across Jenny from eBoss who analysed the issue, came up with a plan and was able to get the issue resolved in 3 days!! We were elated when we received an email from Google to say our account was reinstated. We cannot thank Jenny enough for getting our issue resolved. We highly recommend Jenny and eBoss. We rely on eBoss for all our ecommerce needs.
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The Gold Company

Optimise SEO and Search Rankings

We were struggling to rank for  keywords our competitors continued to rank in the first page of a search engine results page. Our online searchability was low to 0% until Jenny and her team took over. Jenny conducted a website audit and is diligently optimising each web page for SEO. We are so happy to see results. From 0% to 18%, our online visibility is gaining traction and we are finally ranking in top 10 of search results. We are blessed to have Jenny and eBoss look after us. Recommend!!!
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Why Partner with eBoss Commerce?

Partnering with eBoss Commerce means working with real people who genuinely care about your business. We're not just IT tech heads - we're problem solvers who are committed to making online business transformation seamless, sustainable, and profitable. What makes us unique is our transparency and dedication to your success.

Jenny, the founder of eBoss Commerce, combines a strong commercial savvy with a deep understanding of the digital landscape. With experience in steering large organisations towards actionable, results-driven plans, Jenny and the team bring the same expertise to help your business bloom online.

eBoss Commerce

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